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Marketing Planner: How to attract, sell, and wow customers

The Lifecycle Marketing Planner is the smart (and free!) way to an effective sales
and marketing strategy.

4 Digital Marketing Trends for 2018

Nov 1, 2017 ... Digital marketing is a rapidly changing field. Technology is fast moving and you
need to keep up. Check out 4 digital marketing trends for 2018.

Shooting Marketing Videos with your iPhone

Mar 8, 2016 ... Shoot great marketing videos with your iPhone to get video content on your
website. It doesn't take fancy equipment to get started.

Wistia + Infusionsoft: The Ultimate Guide for Small Business Video ...

Run a small business? This free interactive video marketing guide is filled with
strategies, tools and a lot more. Get instant access now.

Marketing to Baby Boomers

Oct 19, 2017 ... Baby boomers still make up a large majority of the market. So, while social media
marketing is on the rise, you still need to consider the boomers.

How Marketing Automation Helps SEO

Nov 15, 2016 ... SEO is a powerful way to attract leads, but its power is amplified when coupled
with marketing automation.

Top 5 2018 Marketing Trends Infographic

Dec 5, 2017 ... The digital marketing landscape is as complex as ever. As we head into a new
year, small business owners (SBOs) are looking for strategies and tactics that can
help them compete. We surveyed 1,000 small business owners to determine their
priorities and challenges in digital marketing for 2018. In our ...

Do Small Businesses Need Both Content Marketing & SEO?

Oct 4, 2016 ... The great debate of content marketing vs. SEO. Which one do you need? Check
out how and why they should be used together.

Facebook Marketing Trends for 2018

Dec 11, 2017 ... There is no doubt that Facebook has changed the way people connect and
communicate. And with the continued evolution of the platform since its 2004
launch, Facebook trends have increasingly influenced how digital marketers
behave. This has made Facebook marketing as crucial an aspect of the ...

2017 Small Business Marketing Trends Report

In our 2017 Small Business Marketing Trends Report, we surveyed over 1000
small business owners on their marketing habits and cover the year's upcoming

How to Build a Growth Marketing Team

Nov 7, 2017 ... Growth marketing teams are the antidote to siloed sales and marketing
departments. In the past, marketing teams have been largely skill-driven. Need
help with organic search visibility? Hire an SEO expert. Need more traffic? Bring
on a PPC specialist. The problem, of course, is that these narrowly-defined ...

12 Marketing Buzzwords for Newbies

Aug 9, 2017 ... Whether you're new to the marketing game or an old hand, you'll always
encounter (or perhaps pepper into your own conversations) industry buzzwords.
Buzzwords—aka jargon—can act as effective shorthand to convey your ideas, or
they can just be hollow filler words. Of course, it all depends on the ...

The 11 Most Believable Marketing Claims

May 1, 2017 ... At its worst, “marketing” means gimmicks and impossibly false promises. The
product that makes you drop 20 pounds in a week? “That's just marketing,” we
say dismissively. But at its best, marketing is so persuasive that we sometimes
don't even realize we're falling for it. Those companies have given us ...

The Ultimate Content Marketing Planner for Small Business Owners

Has content marketing left you feeling frazzled? You're not alone. Content
marketing helps you attract more leads, make more sales and grow your revenue
—but without a plan, it can also feel overwhelming. The Ultimate Content
Marketing Planner helps you get organized and create a clear content strategy.
No stress ...

Marketing Toward Outcomes, Not Results

Mar 7, 2016 ... When studying the effectiveness of a marketing campaign, you might see that all
the metrics—like opt-ins, page views, and bounce rate—seem to be on target. But
still, you have a feeling that the campaign just didn't work the way you had hoped.
In marketing, two seemingly synonymous terms—outcomes ...

What Is Lifecycle Marketing?

Feb 22, 2016 ... Lifecycle marketing is a three-phase framework devised specifically for small
businesses to help you transform your sales and marketing activities. It is
comprised of basic strategies and tactics integrated into a single, self-sustaining
process. Implementing Lifecycle Marketing phases through the affordable, ...

Top 5 Findings: 2017 Small Business Marketing Trends Report

Dec 13, 2016 ... Our top 5 findings from a survey of over 1000 small business owners on their
marketing habits.

Can I Add LinkedIn Connections to my Email Marketing List

Feb 19, 2016 ... You've made a lot of connections through social media, but trying to transfer
those relationships to your email marketing list can cause trouble.

Integration Your Marketing Automation and CRM for Success

Dec 9, 2015 ... Marketing automation and CRM are both valuable tools for small businesses.
Check out this article to learn how integration with the two works best.

How to Scale Sales and Marketing

Jun 28, 2016 ... If your sales and marketing aren't scaling, your process may be the problem.
Discover how to scale sales and marketing with three easy steps.