02.22.20162 min read

Ignition—Leverage Your Story to Improve Sales [VIDEO]

In the course of starting and growing your business, do you now find yourself in charge of sales people without a clue how to lead them? Especially if sales isn’t your forte—how do you manage a sales team?

Ishita Gupta, a speaker and coach,  dropped by Ignition to tell us that sales isn’t just about lead nurturing (and it certainly is! Next week’s episode will go more into sales tactics and incentives), but about using your business’s unique story as a tool to improve your sales.

It starts with sharing your why with your sales team, not just putting them through sales training. No amount of natural charisma can make up for them needing to know—and then effectively communicate—the story behind both your business and your product or service.

Ishita emphasized that sales is a numbers game—the more people you or your sales rep talk to, the more you tell your story, the more your story becomes part of your lead qualifying process.

Check out more of Ishita’s tips in this week’s episode:

Want more Ignition? Check out all our past episodes on YouTube.

Got a question you want answered on Ignition? Email [email protected] 

green paper airplane

Did you like this article? Get articles like this delivered weekly to your inbox, gratis.

close button

Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.