06.03.20164 min read

5 Things You Need to Read: The Sales Email Edition

If the most-hated form of communication is the cold call, the cold email is a close second.

nic cage phone call.gif

Less than 24 percent of sales emails are even opened, let alone read and well received, according to a report by TOPO, a sales and marketing research firm.

But salespeople have to start somewhere, and email can be the right place—as long as you follow a few guidelines (hint: keep things short!). To get started on the right track, download these free templates, 10 Emails You Need to Close a Sale.

We also rounded up these five articles that explore the art of the sales email.

I Analyzed 147 Cold Sales Emails and 93.9% of Them Sucked (via @CBinsights)

In August 2015, the research firm CB Insights announced that it had received more than $1 million in funding for its new software. Cue the sales pitches!

 sales pitch.gif

In the two weeks following the announcement, CEO and co-founder Anand Sanwal received 147 cold emails from a variety of salespeople seeking to work with CB Insights. In this post, he explains the three main reasons why he deemed 93.9 percent of them “terrible”: weak subject lines, poor timing, and a lack of “what’s in it for me?” messaging.

5 Ways to Stop Your Sales-Pitch Email from Getting Trashed (via @Entrepreneur)

In this post, sales strategist and author Marc Wayshak says there’s only one purpose of a prospecting email. Surprise twist: It’s not to make a sale. A prospecting email, he says, should simply elicit a response—the first, small step toward the eventual sale.

baby steps.gif

If you’re trying to push a product or explain the history of your company in your first email, you probably won’t get the chance to send a second. 

5 Golden Rules for an Effective Sales Email (via @Infusionsoft)

By now, you get it: Most sales emails don’t work. So what actually does?

doctor who idk.gif

This post outlines five rules for writing effective sales emails: Keep them short, focus on the customer, ask questions, seek to solve customers’ problems, and include a clear call-to-action.

6 Ways to Get Me to Email You Back (via @AdamMGrant)

When a New York Times writer says you’re more reliable than Google and that you “virtually never” say no, you get emails—thousands of them. After being besieged by strangers asking for help, author and management professor Adam Grant reflected on the reasons he responded to some emails more quickly than others. A few of his lessons: Show you’ve done your homework, highlight uncommon commonalities (like an interest in springboard diving, in Grant’s case), and express gratitude, not demands.

stefan thank you.gif

New Data on the Best Time to Send Sales Emails (via @InsightSquared)

Figuring out what to send in a sales email is one challenge. The next: figuring out when to send it. InsightSquared, a sales performance analytics company, studied more than 10,000 emails to find out. Among their takeaways is that the early bird gets the worm: Emails sent before noon are almost twice as likely to be opened than those sent in the afternoon.

bird stealing food.gif

green paper airplane

Did you like this article? Get articles like this delivered weekly to your inbox, gratis.

close button

Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.