Customer relationship management (CRM) software has been around since the mid-90s but has really come into its own over the last decade. The reason for this growth has a lot to do with how consumers interact with businesses today.
Without software designed to help stay on top of the details, business owners can run themselves ragged trying to keep up. This has firmly established CRM as a must-have for small business owners who want to improve their relationships with their prospects, customers, leads, and other contacts.
And while CRM software is most often associated with sales, it can do much more.
In this e-book, you’ll learn:
- How CRM improves an organization’s relational intelligence and how that translates to increased revenue
- Ways that CRM benefits your organization outside the realm of direct sales
- The value of using a sophisticated software system for managing your contacts, and how it can save you time, effort, and money