The Small Business Guide to Capturing Leads

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How to collect and convert leads using a lead magnet

Every day, prospective customers visit your website. You spent plenty of time and money getting them there, between your web development, design, advertising, social media, search engine optimization, and outreach efforts. 

The leads you worked so hard to attract are now clicking around your website, thinking about whether to become a customer of your company.

And then, many of them vanish without a trace. If those website visitors don’t turn into buyers, you may never know who they are, how to contact them, and what you could have done to follow up and earn their business. That’s why it’s important not only to attract leads but also to capture them—ideally, by using a lead magnet.

In this e-book, you'll learn:

  • What a lead magnet is
  • How to use a lead magnet
  • Types of lead magnets and how they can work for you
  • And more!
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