Marketing for Service Providers

Infusionsoft cornerstone spinner

Learn how to market a service business

Infusionsoft Brand Journalist, Andrea Parker, pairs with Dr. Dustin Burleson of Burleson Orthodontics to give you valuable insight on how to market a service. They provide a series of practical steps you can take to ensure long-term marketing success, as well as information on how to:

  • Create a positive client experience
  • Be more visible in your community
  • Use marketing automation in a personal way
  • Leverage social media and special offers
  • Build a referral network to grow sales

Servicing your customers

Marketing any small business successfully can be a challenge. But for service providers, the rules of the marketing game change substantially. For example, you don’t see your customers several times per week, like in a restaurant or coffee shop. Sometimes your services are elective, and people must choose if they want to spend their fresh-from-the-recession dollars on your services or something else.

Despite a trickier path, service providers still have ample opportunities to keep clients engaged, build relationships, and achieve marketing success.

You may have heard that “your first impression is also your last impression.” This is especially true in the services sector. Your clients may walk into an office, spend a few minutes in a waiting room, interact with staff members and take in the scenery. From the moment a client walks through the front door, it’s important that they feel welcome, perceive an air of professionalism, and aren’t intimidated or turned off by the demeanor of your staff. You want your clients to have a pleasant experience even before you meet them face-to-face. When it happens, they’ll feel comfortable with you and ready to proceed with your services.

close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.