SEO Basics

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A Guide to SEO Best Practices for Small Business

Resident SEO expert Ryan Eland brings you a guide on SEO best practices for small business. In this e-book, you'll gain a high level overview of the primary things you need to focus on in order to have success in the search engines, as well as:

  • Keyword identification and placement
  • Content writing best practices
  • Proper metadata usage
  • Page load speed and SEO
  • URL structure
  • Proper image optimization
  • Mobile SEO

The Importance of SEO

SEO is difficult, but worth it. No other practice gives us such direct insight into what people want and are searching for. This means that search traffic consistently ranks up there with email for the highest converting web traffic. SEO is simply the process of positioning your answer—hopefully the best answer—on the first page of a search engine, so that people click to your website and find what they need.

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