If you’re like many small business owners we’ve worked with, you have leads, but you’re having trouble making sure you’re spending your time and resources on the ones most ready to buy. Nothing is more frustrating than wasting energy on cold leads.
Part of the problem is that your marketing efforts may not be bringing the best leads to you and your team. It’s a common problem. Lead scoring is a feature of marketing automation and customer relationship management (CRM) software that enables you to have a more complete view of how your customers are interacting with you.
Download this e-book and you'll discover:
- The basics of lead scoring
- How to get to know your target customer
- How to map your sales process
- How to know when a lead is ready to buy
- And more...