How to Build an Online Lead Capture Machine

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Best practices for crafting a lead capture page system that works

Infusionsoft Content Manager, Madison Jacobs, shares proven strategies on how to enhance your online lead capture process and grab the attention of potential customers. In addition to learning how to develop a killer lead capture page system, you’ll learn:

  • How and when to communicate with your new leads
  • Why most “Join our Newsletter” forms don't work
  • Web form placement to optimize interaction
  • The three common lead generation mistakes many businesses make

Turning visitors into leads

The first step to building a lead capture page system online is to create an irresistible lead magnet. The purpose of a lead generation magnet is to attract visitors to your site and give them a reason to opt-in to your marketing. Your lead magnets must provide a lot of value to your visitors.

For example, if you own an online clothing store and you want to capture your visitors’ email addresses so you can notify them when you get new merchandise or have a sale coming up, offer them 10% off their first purchase of $50 or more in exchange for their email address. To make sure the email address is active (not a fake), send the one-time promotional code to that address to verify it works.

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