Referential Treatment: How to Ask for Referrals that Help Grow Your Business

Infusionsoft cornerstone spinner

More than any other type of advertising, we universally trust the opinions of friends and acquaintances. Eighty-four percent of people surveyed in 58 different countries by Nielsen said they trust recommendations from people they know. We even trust people we don’t know, with 68 percent of respondents reporting confidence in online reviews. 

Gaining referrals can be one of the most effective strategies for acquiring new customers and growing your business—with one caveat. You have to ask for them. 

In this e-book, you'll learn:

  • Why referred customers are so valuable for your business—and why you shouldn’t ask every customer for a referral
  • How marketing automation software, like Infusionsoft, can help you ask for referrals consistently and strategically
  • Incentives that encourage customers to refer
  • How to make the most of online reviews
  • Stories of small businesses that used referrals to grow their business 
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.