Whether you’re just getting your email marketing strategy off the ground or you’re looking to kick it up a notch, you have to know which metrics to look at, what your benchmarks are, and how you can continually improve on them.
In this e-book, you're learn six of the most important metrics for email marketing and how to calculate them, including:
- Bounce rate
- Conversion rate
- Unsubscribe rate
- And more!
But knowing your numbers isn’t as important as what you do with them. So you will discover basic benchmarks and goals, as well as how to keep improving.