Content Marketing: Three Success Stories

Infusionsoft cornerstone spinner

Take a deep dive on three content marketing success stories and what made them successful

Infusionsoft Content Specialist, Jeanette LeBlanc, shares three content marketing success stories and how they leveraged the content they were already using to achieve that success. You’ll learn to determine which channels are best suited for your material to increase your reach and contact list.

You’ll also learn:

  • How to leverage and repurpose content
  • Ways to implement content marketing in your follow-up strategy
  • Real life examples of small business owners finding success with content marketing and automated follow up
  • How to follow up with leads and customers by providing timely and relevant messaging

Creating valuable content

The term content marketing is frequently used in today’s digital marketing world, and its meaning can vary depending on its purpose and intended audience. At its most basic level, content marketing refers to the practice of creating information that your customers care about, and using a diverse range of formats and media to get them to pay attention to what you are offering.

While traditional marketing and advertising focuses on connecting with customers for the purpose of selling, content marketing connects with your customer to deliver valuable and relevant information in unique and non-traditional ways.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” —Content Marketing Institute

close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.