Small business marketing used to be fairly simple: Place ads in the local paper—or a few spots on radio or television—find a good location for your storefront, ask for referrals, and then wait for the business to come to you. But, that has all changed now. Earning prospective customers’ attention—and then engaging them—means more than telling them how you offer great stuff at attractive prices. You must educate them more widely on things that matter to them. By doing so, you earn their trust, which helps a ton when you’re also trying to earn their business.
Of course, you’re not in business just to educate. Your real objective remains the same: growing your business. Achieving this goal in the new world requires not just good content—but content developed as part of a carefully executed plan.
In this e-book, you'll learn:
- How to make content work
- Steps to a great content plan
- How to create content that converts