In 2008, Kay Walten’s Mexico-based business Loco Gringo faced the perfect storm: The Great Recession, a hurricane, Swine Flu, and drug cartel activity, all of which tend to discourage tourism. Loco Gringo started in 1996 when Kay was in Mexico exploring underwater caves with a client who introduced her to a thing called the internet. After writing a business plan on a cocktail napkin, she started hosting Mexican vacation rentals online. She shares with Clate and Scott the mistakes she made during the perfect storm, working as an international entrepreneur in a place where phone lines weren’t accessible, and scaling and creating a company culture.
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Check out Kay’s podcast, LocoGringo Mexico Podcast.
Check out this and other episodes at smallbusinesssuccess.com.