03.01.20162 min read


Because ICON is right around the corner, several people have been asking me why we hold ICON. We don’t make money on it. In fact, it’s a real struggle just to break even. We have to divert our attention away from the phones at several times during the week, so support and sales can and do sometimes suffer. And heaven knows the amount of time and energy required to pull off such an event might be used to advance other initiatives.

So, why do we do ICON?  Here are the top 10 reasons:

  1. ICON is a celebration of Small Business Success, and SBS deserves to be celebrated.
  2. ICON creates a place where savvy entrepreneurs can gather each year to see what’s working.
  3. ICON is a place where, otherwise lonely, entrepreneurs come together to learn and grow.
  4. ICON is a gathering of the small business success ecosystem—customers, vendors, partners, etc.
  5. ICON is a place where business owners can get inspired by speakers and each other.
  6. ICON puts Infusionsoft front and center in the SBS movement.
  7. ICON helps Infusionsoft employees see the impact we’re having on the world.
  8. ICON gives small businesses a shot in the arm of automation.
  9. ICON is a statement to the world of the significance of small business.
  10. Because there’s nothing better than being in a room of thousands of gritty, successful entrepreneurs!

If you haven’t been to ICON, you’re missing something special. Check out attendicon.com to register and get more information.

SBS Idea of the Day: If you’re missing ICON this year, do two things: follow ICON on social via the ICON Facebook page or #ICON17; and make plans right now to attend ICON next year.


Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.