03.11.20163 min read

3 Tips for Running Your Small Business with Priorities and Purpose

This post was previously published on AZ Tech Beat. 

The AZ Tech Beat Lunch and Learn made its way to Infusionsoft, where the company’s vice president of talent Anita Grantham talked about the reality of owning a startup and getting down to the nitty-gritty truth of the business.

Before Grantham joined the Infusionsoft team, she was—and still is—a small business owner, struggling to understand the ins and outs of running a business. With her husband as co-owner, Grantham started up Draw 10 Sports Bar and Grill in Phoenix. Grantham shared three tips that every entrepreneur should keep in mind when running their startup.

1. Prioritize instead of multitask

In order to successfully start and operate an enterprise, entrepreneurs must be proactive in their mindset, Grantham said.

Instead of focusing on the flashy details that only seem important on the surface, entrepreneurs should dig deeper to find the brutal facts that have an impact on the success of their businesses.

“Sometimes, as entrepreneurs, we are afraid to look at the truth,” Grantham said. “As entrepreneurs, we get trapped by what we feel we have to do for the business all the time.”

Instead of only being driven by what we feel is important, Grantham recommended that entrepreneurs prioritize the issues that are keeping them up at night and solve them head-on, one by one, instead of trying to multitask.

“It’s a law, just like gravity, that we can only do one thing at a time with excellence,” Grantham said. “The whole era of can you multitask and all those interview questions that we’ve been pelted with have just screwed up our whole world into thinking that we can do everything at once and do everything well. It’s just not true.”

2. Define your purpose

Entrepreneurs should also focus on clearly defining their company’s purpose, Grantham added.

By defining a startup’s purpose, it helps entrepreneurs prioritize and stay clear on what they do and what they don’t do.

“I really encourage you to spend more time with this,” Grantham said. “It’s through defining and articulating a purpose that you are able to set relationships upon.”

The additional benefit of purpose is that it helps keep you and your partners aligned on goals, which makes your work together less stressful and more enjoyable.

3. Navigate the negative

Besides looking at the internal operations of a startup, Grantham also urged entrepreneurs to go directly to their customers for feedback.

Business owners should ask customers what improvements are needed—without being afraid of the answers.

By looking at a startup’s issues through the eyes of most important participants of the business—the customers—entrepreneurs can further prioritize the facts from their feelings.


Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.