It is not enough for small businesses to just have a good marketing strategy, it needs to be great and it needs to include social. Small businesses are often referred to as "the backbone of the economy" and there's a reason why: they create jobs, they stimulate local economies and they foster community. One of the big ways small businesses are able to do that is by using social media in their marketing. In fact 94% of all small businesses and over half of small businesses have increased spend on social media in the past year. 2014 is quickly becoming the year of the social small business and our friends at LinkedIn have put together an infographic to show us why.