By Herb Jackman
Someone you used to work with a decade ago endorsed you on LinkedIn for "business strategy." What good does that do?
1. Show people the face behind the business
When people think a business is simply a company, they are less likely to connect with what they're saying and buy what they're selling. Show potential clients that there is indeed a person behind the curtain and give them reasons to consider the business owner an expert in the field.
2. Reach out and show people you care
Similar to the first point, many clients love when business owners open the gates of communication. Connect with current clients or prospects and say hello, give some basic industry advice, or keep people updated with current company happenings. Nobody will pay for services they get for free, so avoid giving away too many company secrets or advice, no matter how tempting.
3. Make use of personal recommendations
One of the most helpful things about giving and receiving personal recommendations is that the feedback is entirely based on that person's performance or skills. Don't rush through personal recommendations and give general feedback. Instead, put some real thought into it, and people are sure to return the favor with recommendations and Endorsements to add credibility to your profile.
4. Give endorsements
It's easy enough to expect Endorsements while you sit back and simply wait. If Endorsements are what you really want, make the first move. Odds are most people will return the favor eventually.