04.01.20164 min read

5 Tips to Show Up in Instagram’s New Algorithm Feed

If your small business has a following on Instagram, you need to understand how the algorithm governing its feed has changed recently.

Items used to appear reverse chronologically in your followers’ feeds, so if your followers checked their Instagram accounts shortly after you posted something, your photo would appear at the top of their feeds. That has changed recently.

Instagram, as you probably know, is owned by Facebook and the Instagram feed algorithm has been reworked to parallel how items appear in the Facebook News Feed.

Items that generate more Instagram user interest get priority placement. These are the items that Instagram believes will be of more interest to its users. This paves the way for more profitable advertising in the Instagram feed.

However this ultimately plays out, it shines a very bright spotlight on the importance of engaging your followers on Instagram.

You need to do everything you can to prove to the new algorithm that—darn it—people like you!

With that goal in mind, let’s look at five strategies that will help you engage your followers and gain new (engaged) ones.

1. Capitalize on the special interests of your customers

What are your customers passionate about? Find a “hook” to build your Instagram marketing around. Create a hashtag. Use other general hashtags related to your topic of choice so you can branch out to new people.

Diversity has been a mainstay of American culture for a generation and the Internet has allowed us to push diversity further than ever before. This is great for marketers because it creates all kinds of “micro-niches” to explore with highly engaged audiences. Find these niches and use Instagram to develop them.

Hint: Sometimes you can discover these micro-niches by looking at the long-tail keywords that perform best for you.

2. Feature your employees and community

Let people know that you hire locally and support the local economy. Have your employees post to your business Instagram account showing activities that take place in the local community. They can tag their location and use relevant hashtags.

Also, encourage your employees to post about your business from their personal accounts. When your employees post, they bring in their social network following, so you can greatly increase the size of your digital marketing footprint with zero cost.

3. Post a discount code via Instagram

Create a custom graphic or just have an employee hold up one of those handwritten signs with a discount code and offer details.

If you do this on a regular basis, you can get your customer tuned into what you’re doing, and they’ll regularly check your Instagram feed to see if you’ve posted any discounts recently.

4. Get your customers to post using a hashtag you’ve created

If there is any “lifestyle” angle to your business, create a contest where people post pictures of your products being used in their lives. This can also be adapted to the B2B environment in many cases. Pick one random winner each month for a discount, special recognition, or a prize. Just remind your customers to include your hashtag in their posts so you can keep track of their postings.

As with encouraging your employees to post, when you get your customers involved, you can also get their social network followers involved.

5. Let your followers know that some of your special offers are only communicated via Instagram

As with any social media marketing, you need to establish your presence. If you have an existing audience on other social networks, or an engaged list of email contacts, let them know what you’re doing on Instagram and encourage them to follow you.

If you have something that’s exclusive to your Instagram channel, it will entice more people to follow you there.

Post on a regular basis. Post special offers on a schedule so people know to check you out.

Show up for your audience

Take some time to review the engagement you’ve received on your existing posts. Post more of what your followers are most interested in.

Then, look for ways to build on that interest through creative ideas and collaboration with your staff and customers.

The better suited your content is for your audience, the more likely it is to appear at the top of your users’ feeds. 

This article was written by Susan Solovic from Business2Community and was legally licensed through the NewsCred publisher network.



Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.