It’s the new year. It’s 2017. Blogs galore are talking about new year’s resolutions. They’re talking about how most people never follow through on their new year’s resolution, but should. They’re talking about how it’s a great time to think about how your 2017 is going to look.
Well, it’s our weekly roundup, it’s mid-January, and sure enough, we’re talking about resolutions, too.
Small business owners are used to the fact that much of what they do to make their business successful is exactly what most people never do (or even could do), so the new year’s resolution bit isn’t quite as monumentally difficult if it’s for the good of the business.
Here’s a resolution we highly recommend: For 2017, be even more awesome at social media marketing than you already are. Social media is nothing new, and yet it’s constantly evolving, drawing interesting crowds, and occupying more and more of people’s time and interest. So, here are five articles you should read in order to up your social media marketing game for 2017.
In case you weren’t already convinced of the power of social, this collection of statistics will surely impress. But even more than that, there’s much to learn about from these stats, too. Here’s one: “78 percent of people who complain to a brand via Twitter expect a response within an hour.” If that’s new to you, it could mean that you have to think about how you’re handling your Twitter account.
If you’re going to hone in on how to tweak your social media marketing strategy in 2017, you’ll want to familiarize yourself with the latest trends. Buffer’s trends for 2017 is a fantastic way to dig in. It covers trends happening in the major social platforms, and there’s a lot to learn.
If you followed the social media marketing gurus during 2016, you heard the word “video” punted around. Heck, if you were following our Knowledge Center, you heard it. That’s because it’s going gangbusters, and it shows no signs of slowing down in the near term.
So, 2017 is the year you do video. And if you’re already doing it, it’s the year you do it better. This post gives you a great look at how to plug video into your social media marketing strategy. And hey, if it really gets you pumped, follow up with a look at our Guide for Small Business Video Marketing.
Not to end on a negative note or anything, but it really makes sense to consider what things may not be working. Take a look at this post, think about it, and make the necessary changes. These seven tips could do wonders for your brand.
OK, now that you’ve explored what you could be doing, and what you probably aren’t doing, take a look at these 10 ways to update your marketing strategy for the coming year. There are some juicy tips in this post, so it’s definitely worth a look.
Small business owners have to understand exactly which platforms are right for them and how to maximize their impact. It turns out that almost half of small business owners (49 percent) handle marketing on their own, which means that you have to be the expert on social media. Take our little quiz and find out where you stand. Plus, it’s fun.