SEO isn't scary—it's just about finding out what people want, then giving it to them. Cyrus Shephard is the director of audience development at Moz, where he oversees content marketing and leads SEO initiatives.
In this episode, Cyrus talks about:
- SEO tools
- Why you should optimize for themes people are looking for instead of just keywords
- How to build your website around what people are looking for
- What the heck human-based signals are and why they're important
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