Do you check your Google Analytics every morning (and lunchtime and evening) to see how many visitors you’ve gotten? Is it never enough? Do you maybe tie your self-worth to those traffic numbers?
Well, don’t do that last one. You’re more than just your traffic number.
But no matter how much you check your traffic, chances are you want more traffic. Why? Because more traffic means more people, which should theoretically mean more leads and, ergo, more sales. Is that true? Maybe, if you’re getting the right kind of traffic and you’re converting right.
Instead of focusing just getting people to your site, you should also focus on how to keep and convert them once they’re there. This post asserts that your value proposition is critical to keeping and converting traffic, and covers things like A/B testing, using the language appropriate to your audience, and improving your value proposition.
SEO, feh! Who needs it! OK, not necessarily, it’s just that there are ways to increase your traffic aside from SEO, and this post shares what those ways are. Those ways include advertising, guest blogging, and social media (yep, all those other things you know you should be doing. Traffic doesn’t just appear like magic!).
So in those times you do need SEO, you definitely want to get it right. Cyrus Shepard, formerly of Moz (and SEO expert guest on Ignition), shares his best SEO tip in his farewell Moz post. This involves covering some of the white lies of SEO and optimizing your page for how visitors are using it. Shepard shares how to close that gap by finding mismatches between intent and content.
Your traffic isn’t just about the traffic you’re getting, it’s about the traffic your competitors are getting that you’d really prefer to divert to you. So here’s a comprehensive list of tools you can use to determine what kind of traffic your competitors are getting on social and keyword and ad monitoring, to name just a few.
55 Percent of Visitors Read Your Articles for 15 Seconds or Less: Why We Should Focus on Attention not Clicks (via @buffer)
This article explores “surface metrics” and the fact that having a blog isn’t just about page views, it’s about value. That means measuring the value of your content (they tell you how!) and deciding what is actually worth writing about. It’s a great reminder that it’s not just the number in your Google Analytics that shows up—it’s how much those numbers are worth.