02.05.20165 min read

5 Things You Need to Read: The Conference Edition

It’s conference season again, and you’ve got at least one on your calendar, right?

For small businesses, conference attendance can be no small investment, both in terms of the cost of travel and conference fees, as well as the time away from the office.

dollar dollar bills y'all.gif

 If you’re going to make it worthwhile for your career and your business, you have to be smart, efficient, and savvy.

We wrangled up some great articles on how to make attendance at your next conference a big win. 

cowboy lasso.gif

Networking for Introverts (via @HarvardBiz)

We’ll start the roundup with the No. 1 reason most people attend conferences: Networking. And even though it’s the main reason we go, it also happens to be one of the most difficult parts of the game to master; the difficulty rating goes up to double black diamond for introverts.

ostrich skiing.gif

The Harvard Business Review offers some excellent advice on networking tactics for overcoming those feelings of shyness, that are all too common to most of us, not just introverts.

How To Give a Flawless Elevator Pitch (via @Inc)

If you can have one weapon in your conference arsenal, the elevator pitch is the one to have. It can mean the difference between idle chitchat over a beer and adding one more hot new lead to your calendar. This article offers some super great advice on how to create and deliver your pitch, but it didn’t quite emphasize one important factor that I’d like to add here: Practice. You’ve got to practice your pitch if you want to nail it when it counts. Practice a lot. After all, practice makes perfect, as seen below.

practice makes perfect aly raisman.gif

Tips For Using Social Media at a Conference (via @zillow)

Yes, when you’re at a conference it means that you’re away from your office, your clients, and your business. But it doesn’t mean you’ve checked out. You know that the conference is a big value added for your small business, so rather than let it happen in a vacuum, you can share that value with your social network: your colleagues at the office, your clients, and all your business connections.


This article by Zillow offers awesome tips on how to rock social media in the conference zone. Trust us: if you’re not in real estate, you can swap out on a nearly 1-to-1 basis the term “real estate” with your industry name and you’ll get the full value of the article.

The 5 Things You MUST Do After Attending an Industry Conference (via @roberthalf)

When the conference has ended and you’re racing to make your flight back home, it can be tempting to turn your thoughts to all the things that happened while you were away and slip back into your routine without having properly digested your time at the conference. This article will help you create a post-conference action plan. If you have one ready to go, you can block out time to execute it before life takes over.

Top Conferences for Entrepreneurs in 2016 (via @Infusionsoft)

Haven’t quite filled out your calendar for 2016?


This post by our own Ellis Freidman lines up this year’s top conferences for entrepreneurs.

Pro Tip: The Web Summit: it’s been called “the best technology conference on the planet,” and it’s being held in Lisbon. In November. Maybe plan to tack on a vacation day for this one.

conference-playbook - Download Now
Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.