09.26.20178 min read

4 WordPress Plugins to Skyrocket Your Email List

Are you losing leads and customers on your site? If you’re not using the right tools, you’re leaving money on the table.

According to BounceExchange, 70 percent of people who leave your website will never return. That’s why it’s crucial to capture the email addresses of visitors who are interested in what you have to offer.

If you’re on WordPress and are looking to grow your email list, you’ll need to invest in the right WordPress plugins.

In this article, we’ll show you the best WordPress plugins to help you convert your visitors into leads.

1. OptinMonster

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OptinMonster is the best way to speed up the growth of your email list. It allows you to create beautiful opt-in forms that are optimized for the highest conversion rates. You can create multiple types of forms including lightbox popups, floating bars, slide-ins, sidebar forms, and more.

OptinMonster makes integration a breeze. With just a click, you can integrate your Infusionsoft account with OptinMonster.

A few benefits of using OptinMonster are:

  • Exit-intent technology: You can turn your abandoning visitors into leading by prompting them to a targeted optin form at the precise moment they’re about to leave.
  • Page level targeting: You can display personalized offers and campaigns based on visitor’s location and interaction with your website. This way you can segment your email lists into distinct groups based on their interest and interaction with your site.
  • A/B test: You can test all elements of your form, like a headline, copy, design, etc. and see what works best on your site in terms of conversions.
  • …and much more

How to use OptinMonster to grow your list

OptinMonster is a platform-independent opt-in form builder tool, so you can use it on any type of site. You can easily connect your forms to your site using the OptinMonster WordPress plugin and publish them with ease.

2. WPForms


WPForms is the best drag-and-drop form builder plugin on the market. It lets you easily create any type of form including contact forms, newsletter signup forms, order forms, and more. It also allows you to easily connect the form with your Infusionsoft account via Zapier, so you can grow your email list without having to touch a single line of code.

The WPForms plugin comes with a drag and drop builder that lets you create an amazing form quickly and easily. You can embed the form anywhere on your site such as blog posts, pages, sidebar widgets, footer, etc.

How to use WPForms to grow your list

You can use WPForms to grow your list in two ways:

  1. Create a newsletter signup form specifically to build a list. That means you don't need to embed your form manually. Rather, you can create a form using the WPForms drag-and-drop builder and add the subscribers to your list.
  2. You can include a checkbox in your contact forms, asking users whether they’d like to subscribe to your list. When it is selected, you can automatically add your users to your list. That means people who reach out to you through the contact form on your site will be automatically added to your list without having to submit the details again for newsletter subscription.

3. MonsterInsights


MonsterInsights is the best Google Analytics plugin for WordPress.

MonsterInsights allows you to track the interaction of your visitors with your website. It takes the pain out of Google Analytics setup and makes it easier for WordPress users who don’t want to edit code.

MonsterInsights helps you gather form submissions data in Google Analytics. After you enable forms tracking on your site, you can analyze form views, submissions and conversion rates in Google Analytics. Gathering and analyzing form conversions allow you to optimize your forms for high conversions, so you can grow your email list exponentially.

It works seamlessly with any WordPress contact form plugin including WPForms. All forms you create on your site will be tracked automatically without any further step in your Analytics account.

How to use MonsterInsights to grow your list

If you're not using MonsterInsights, you'll need to create a Google Analytics goal for every form on your site, which can be a time-consuming task. On top of that, if you want to track form conversions as events, you’ll need to place an extra tracking code on your site.

With MonsterInsights, all you need to do is to enable forms tracking on your site. Once it is enabled, all the forms on your site will be automatically tracked in Google Analytics.

Gathering data is the first step to optimize your forms to boost conversions. You can take a detailed look at what works and what doesn’t when growing your email list.

4. Nelio A/B testing


When you’re looking to boost conversions of your list building campaigns, it’s smart to test all elements of your landing page, including forms, copy, images, design, etc.

Nelio A/B Testing is one of the best conversion optimization plugins for WordPress that lets you test every element placed on your landing page. It lets you carry out a rigorous analysis on your site to see what works best to drive more conversions.

It also comes with a heatmaps tool that tells you exactly how your visitors interact with a given page.

Even though Nelio is a native A/B testing solution for WordPress, it lifts all processing load from your server and takes it to their cloud. That means conducting A/B tests will never slow down your site.

Using Nelio to grow your email list

If you’re not a conversion expert, chances are you’ll be unsure about what to test in order to grow your list. To get ideas for testing, you can use the heatmaps feature to see the hotspots in your site that grabs your users’ attention. It also tells you how far your users scroll down your landing page so you can make sure that the relevant content is visible right away.

Best of all, you can create and manage experiments without leaving your WordPress dashboard.

Investing on the right WordPress plugins helps you to speed up the growth of your email list. By using the above plugins, you can optimize your website for more leads.

The Small Business Guide to Growing a Big Email List - Get Now


Syed Balkhi is an award-winning entrepreneur and online marketer. He is the founder of a lead generation software, OptinMonster.

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