02.17.20163 min read

How to Avoid Your Emails Being Caught up as Spam

Every email marketer makes it their priority to get their mail into the inbox (or, at least, the Promotions folder in Gmail). Recently, we did some research into just how much spam we actually receive and the results are pretty staggering! Here are some useful techniques on how to avoid your emails being caught up as spam.

Do the basics right (Don’t pretend you are someone else, use authentication)

There are simple things you should always be doing—be honest about who you are and don’t pretend to be someone else, make sure your email service provider (ESP) helps you with authenticating your emails (expect to hear terms like DKIM, SPF and more), and generally be a good sender.

Look at your opt-ins

The source of most deliverability issues is usually traced back to the origins of data collection. You only want customers on your email list that aren’t going to be problematic. Therefore, always make sure you provide a means of opting out and be wary of using third party sources or competitions to acquire email addresses, as they tend to only attract the likes of competition addicts, not those likely to shop with you.

Remove bad addresses

If an email address no longer exists, then stop sending straight away. If you move ESPs, it’s essential to take these with you to ensure you suppress them. Looking at the percentage of invalid addresses you send to is an indicator by the likes of Hotmail for whether you are a legitimate sender that should be allowed to reach the inbox.

Beware of old data

If you find a pot of email addresses on your system, but you can’t remember why they can’t be sent to, don’t add them in. Old email addresses are likely to be a source of spam traps, increase your bounce rate, and generate complaints from people who have forgotten who you are.

Segment by engagement

The customers most likely to report your email as spam are those that never open your emails. You can avoid this, and save yourself transmission rates, by segmenting these out. You can update fields for things like last open, last click, first, and last sent so you can easily create rules to add to your emails.

Remove spam complaints

If you use a reputable ESP, this should happen without you realizing. Hotmail, Yahoo!, and Gmail all provide feedback loops that essentially tell the ESP who has reported your email as spam and they will unsubscribe them for you straight away.

This article was written by Rupert Adam from Business2Community and was legally licensed through the NewsCred publisher network.

Created with Sketch.
Infusionsoft cornerstone spinner
close button

Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.