01.18.20162 min read

January Campaign of the Month: Newsletter Sign-up and Preferences

Hey Infusionsoft users—Do you have a newsletter that you send out periodically? Have you found that there is no easy way for recipients to change their newsletter preferences? Quite often, since this function is lacking, subscribers will completely opt-out from the database, which means they may be missing important non- newsletter emails. When a paying customer opts out for this reason, it can be particularly detrimental to the relationship.

Let your subscribers control their own email preferences. This is where the January Campaign of the Month can help. This campaign contains a sign-up web form that adds someone to your newsletter list once they confirm their email. It also contains a preference center that can be linked to from within any newsletter that gets sent out. This ability to update newsletter preferences allows the user to customize their subscription without the dangers of a complete opt out from all content.

 

Watch the video above and download the campaign in the Marketplace

A Small Business Guide to Content Marketing - Download Now

Created with Sketch.
Infusionsoft cornerstone spinner
close button

Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.