11.30.20174 min read

7 Sales and Marketing Articles to Help You End the Year Right

November has come and gone. Holiday decorations are up and there is a chill in the air (for us in Arizona that chill equals below 80 degrees). At the risk of sounding cliché, and alienating every journalism professor I’ve ever had, where has the time gone? If you feel like November came and went without you noticing, you’re not alone.

So. If you need to play catch up, here are seven articles to get your started.

5 Easy Holiday Promotions to Drive Traffic and Boost Sales via Infusionsoft

The holiday shopping season is in full swing, so many small businesses are in need of a plan. 

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You don’t have to create some elaborate marketing plan—simple promotions can do the trick. We rounded up five easy ways to drive traffic during the holidays and, hopefully, it will bring you a boost in sales.

Your Worst Nightmare Could Be Your Next Product Breakthrough via Tech.co

Becoming irrelevant is a scary thought.

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You put so much work into your small business and you don’t want it to just go away. But this fear can be just the motivation you need for your next breakthrough. Think about what the market needs and how you can meet it.

What the Failure of New Coke Can Teach Us About User Research and Design via A List Apart

Remember New Coke?

 

OK, I don’t technically remember because it was released the year before I was born, but it was so legendary in its failure that I feel like I remember it. Read on if you don’t remember it, or just want to learn from Coke’s mistakes. And, crazy fact, (and it’s from Wikipedia, so take it with a grain of salt) New Coke was officially discontinued in, wait for it, 2002 after being rebranded as Coke II in 1992.  

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday via Moz

Ah, the timeless tale of paid vs. organic.

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Who will overcome adversity and prevail? Spoiler alert—they can both win. It doesn’t have to be a battle. PPC does and doesn’t affect organic results. It’s all about how it’s being used and the SEO experts at Moz are here to help you.

Top 3 Disruptive Marketing Trends For 2018 via Forbes

What’s going to disrupt marketing in 2018? According to Forbes, it will be brands with emotion and heart, with tech at its center. So that sounds like a lot. But it can actually be really easy to accomplish with authenticity, knowing your audience, and help from our good friend data. 

Can Showroom Brands Save Brick-and-Mortar Shopping? via AdWeek

It is no secret that brick-and-mortar stores feel the pain of the e-commerce uprising. And yes, brick-and-mortar stores can have an online presence, but they still have to deal with the aches and pains of a physical store and that is time consuming. That is where a showroom brand can swoop in. It has the appeal of brick-and-mortar—being able to try things on, test things out, etc—with the ease of ordering online.

Holiday Email Marketing Tips and Trends via Infusionsoft

One more for the holiday rush. If you’re sending out holiday promotions (see above) you’ll want to make sure your emails are top notch. Check out what the experts have to say on holiday email marketing trends.

Now go forth and apply these tips! Happy end-of-year selling!

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