10.21.20164 min read

Things You Need to Read—The Facebook Live Edition

By now most of us know what Facebook Live is—it is, of course, Facebook’s live streaming video feature. Or as you might think of it, your very own TV station on the Facebook cable network.

image01.gif 

So Facebook Live is good for not only feeding your ego but also for extending your brand’s platform and reaching a broader audience. It also provides a way to bolster your Facebook profile and increase engagement with your Facebook crowd.

Here are some articles from around the web about Facebook Live, how to use it, and why you should.

Facebook Updates Its News Feed Algorithm to Give Preference to Live Video via @adweek

Want your Facebook posts at the top of everyone’s feeds? Well, then you’d better get to Facebook Live-ing, because unsurprisingly, Facebook gives content created natively on its platform priority over other content. This short article should provide a big reason for you to start wading into the Facebook Live waters.

image02.gif

10 Pioneering Examples of Brands Using Facebook Live via @econsultancy 

Wondering what exactly you should be broadcasting live? Take a look at what 10 brands have done. They’re mostly big brands, so you may not be able to directly duplicate the ideas (not that you should), but they can provide some excellent inspiration for what you can offer people in real time.

How to Use Facebook Live For Your Business via @Infusionsoft

Two of our social pros share great ways to use Facebook Live in your business, from instant Q&A and behind-the-scenes footage to trending topic discussion or talk shows. Our experts also share best practices for the platform, including promoting your live session and making sure you have a strong connection.

(P.S. - We did a Facebook Live about content marketing. Check it out below!)

11 Ways to Use Facebook’s 24-Hour Live Streaming for Business via @jeffbullas 

Still not enough ideas? Here are 11 more! From customer care and crowdsourcing to media coverage and demos, this post has tons of ideas and examples of how businesses are leveraging Facebook Live.

image00.gif 

How to Increase Your Facebook Live Video Reach via @SMExaminer

It’s all well and good to start broadcasting live, but you also need to know how to get the biggest bang for your live buck. This useful post shows you how to look at insights for your video and what the metrics mean, as well as how to promote your live video the right way.

How to Generate Leads from Facebook Live - Download Now

Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.