05.17.20165 min read

8 Ways to Use an iPad Kiosk at Your Next Trade Show

by Shereen Dindar

Finding an affordable way to market yourself at a trade show can be a challenge. As a small business owner, you may not have the budget to purchase or rent an extensive trade show booth display, so you’ll need to be creative to get people’s attention.

iPad kiosks are a handy solution that can be used in a few different ways depending on the kiosk app and software you download.

In case you're wondering what an iPad kiosk is, it's simply an iPad enclosed in either a kiosk stand, wall mount, or table top stand. The tablet is used to display all kinds of marketing material intended to attract attendees to your booth, often with the dual purpose of collecting their email addresses. iPad kiosks sometimes require interaction from people and other times passively display visually appealing assets.

Here are eight different ways you can use an iPad kiosk at your next trade show to showcase your product and capture leads:

Sales video

A sales video running in the background can be a great way to get the attention of people who walk by your booth, while simultaneously providing product information. You can either upload the video to YouTube or Vimeo and display it directly from those websites or use a cable to connect your iPad to a larger television display.

Trivia quiz

Why not display a fun trivia quiz on an iPad about a general interest topic that relates to the theme of the trade show. At the end of the quiz, attendees will be prompted to leave their email address in order to see the quiz results. The email addresses will be stored on the device so that you can follow up with those leads at a later date.

Product design

Does your product lend itself to the idea of drag-and-drop custom designs? For example, if you're a furniture company, let people choose the fabric, color, and components of a couch through an interactive display. Or if you sell T-shirts, let people design their own. This can be easily achieved through the use of product building software that connects to your website with a WordPress plugin.

Photo slideshow

Are you selling something particularly eye-catching? Or maybe you have product photos that are sitting on your computer going to waste? Why not put them together on a slideshow using Animoto and show it on your iPad. This will lure people to your booth, and once you've got their attention, strike up a conversation while throwing in your two-sentence pitch.

Market research survey

One of the benefits of attending a trade show is that you are surrounded by people who, at the very least, have a passive interest in your business. This is a great opportunity to get direct feedback about how you can improve your product. Consider displaying a brief five-question market research survey on your iPad and ask attendees to complete it as they visit your booth.

Giveaway contest

A lot of people go to trade shows just for the free swag. Why not capitalize off this and entice them to visit your booth with a contest to win a prize? Simply display an appealing photo of the giveaway item on your iPad and prompt people to leave their email address to be part of a draw. It’s also a perfect opportunity to ask them if they want to opt-in for email marketing communications.

Recruiting form

Trade shows can be a great place to look for talent, just be careful to do it discreetly so you don't come across as a poacher of competitor employees. If you strike up a conversation with someone looking for work, have the person fill out a few questions including contact details on a brief iPad recruiting form. Be sure to connect with her in a more private space at a later date.

Newsletter sign up

Getting people to sign up for your email marketing list can be a chore, but at a trade show you might have an easier time because people are already engaged at your booth. Consider displaying an email newsletter sign-up form on your iPad and ask people who demonstrate a keen interest in your product to fill it out. 

The above suggestions are just a starting point in terms of how businesses can use an iPad kiosk for trade show marketing and lead capture. The truth is, you are only limited by your creativity. Anything that can be shown on an iPad can be used at your booth, even simply your website.

conference-playbook - Download Now

ShereenHeadshot.jpeg

Shereen Dindar is the content manager for QuickTapSurvey, a lead capture app for small and medium-sized businesses.  She is responsible for leading the company’s content marketing efforts as customers look to QuickTapSurvey for tips and suggestions. Read her insights on the QuickTapSurvey blog.

Created with Sketch.
Infusionsoft cornerstone spinner
close button

Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.