11.18.20164 min read

5 Things You Need to Read: The Black Friday Edition

This Friday, most customers will calmly pay full price at any business they patronize.

Next Friday? All deals are off, unless they’re deals. 

Formerly known as the day after Thanksgiving, Black Friday has practically become an American holiday, with more than 151 million shoppers deal-hunting in stores and on websites over the weekend.


For consumers, the end of November—which also includes Small Business Saturday and Cyber Monday—is the best time of year to buy. But for small business owners, it can be stressful as you worry about what kind of promotions to offer and how to compete with the big companies.

The Black Friday weekend should benefit your business, not just shoppers trying to score discounts. We rounded up five resources to help you make the most of the weekend. 

The Small Business Holiday Marketing Toolkit (via @Infusionsoft)

We know that small business owners are busy every day, not just on holidays. So we created a holiday marketing toolkit that will help you stay on top of the season next weekend and for the remainder of the year.

It includes a step-by-step guide for creating a holiday promotion, three marketing plans for holiday offers (email templates and all) and three webinar recordings about sales and marketing strategy. And because we’re feeling extra generous this time of year, we threw in 50 free holiday-themed stock photos, too. Exciteing, right?! 


5 Things to Do Before Hosting a Black Friday Sale (via @Manta)

Before you slash prices for Black Friday, read our post for Manta about five actions you can take to maximize your sale before it even begins: set a goal, define a target audience, position your offer, segment your email list, and get to work promoting that promotion.

5 Things You Need to Read: The Getting Ready for Small Business Saturday Edition (via @Infusionsoft)

If Black Friday isn’t your thing, there’s a holiday that might be even better for your business the very next day. Small Business Saturday started in 2010 as a response to Black Friday: After a day that largely centers on malls and big-box stores, Americans vow to support local businesses, instead. Shopping small means big business: The day generated $16 billion in revenue last year, according to American Express. Here are five articles to read as you strategize for SBS.

8 Habits of the Local Business Holiday Shopper (via @GoDigitalMktg)

G/O Digital conducted a survey to find out what shoppers want during the holiday season (besides all the stuff in their abandoned shopping carts). To name a few habits: Most want to search online before shopping, travel no more than 10 miles from home, and get deals delivered straight to their inboxes.


5 Holiday Marketing Ideas for Non-Retail Businesses (via @Infusionsoft)

But what if your business doesn’t sell whatever this year’s Tickle Me Elmo is—or any physical products at all? In this post, we share five ways that non-retail businesses can get into the spirit by hosting lead-generating holiday events or giving out handwritten notes—or better yet, free desserts.

A free marketing toolkit you can use immediately.

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