By June Bulnes
Case studies can help prospective customers understand how your business helped others solve the same kind of problems they're facing.
One of the great things about case studies is that you can showcase your results so that others who may be facing similar challenges can take away the solutions that you’re providing and help build customer loyalty and trust.
This is one of the most important aspects of a case study because you’ll be able to simplify the challenge or challenges and explain the ‘why’ behind them; thus finding the best solution.
After selecting the subject or unit to your case study and writing about them and their background, ask yourself the following questions when thinking of the challenges you may want to tackle:
- What are the obstacles or problems that may be preventing your subject or unit from reaching their goals?
- If there are multiple challenges- Which ones are most relevant to your case study and your business?
- Do those obstacles or challenges derive from the original challenge? - If so, use that primary challenge and build on the next issues to keep a solid flow.
You can define your challenge before you complete your interviews or after, if you have an idea of what the challenge is you can ask questions related to it during the interview process but if you do it before, there is a good chance the challenge or challenges will be made apparent during the interview process anyway.
When defining your challenge you want to focus on writing and explaining it, identifying why the challenge developed and how. This will be where you do most of your writing because you’ll want to relate to others who may be facing a similar issue and be able to dissect each part to find adequate solutions.
Your writing should always be homogeneous. If you choose to write your case study as a narrative, try to continue with that same writing style throughout the document.
- If you have more than one challenge and they’re relatable to the subject or unit you’ve selected be sure to separate the challenges by using bullet points or separate sections. You need to be clear and organized so that your solutions or options can be spotted easily. You may also use paragraphs and sub-paragraphs to define which challenge results from another.
- When writing about your challenge make sure you point out any other option or options that may have been attempted in order to solve the issue and include the reason or reasons why they may have failed or if there was something missing in order to solve that challenge.