So, you want to create a content marketing campaign but don’t know where to start?
Content Marketing is everywhere. The marketing landscape has changed in the past few years, and while paid traditional advertising and marketing is far from dead, it is clear that right now, content is king. At the top of the food chain is Google with algorithms that grow more strict on content standards as the days pass, but it only improves what's available to consumers, so it's important to have the right process in place from the get go. There are a plethora of available tools to help you create, promote and distribute amazing content. But, in a world of short attention spans, mobile consumption and content saturation, your content marketing efforts need a solid strategy.
Easier said than done, right?
The sheer volume of options can make content marketing seem like a giant jigsaw puzzle - beautiful when finished but seemingly impossible to put together. In this infographic we’ve taken those puzzle pieces and organized them into 6 manageable steps that will place you on the path to content marketing success. Be sure to download our new Content Marketing e-book. You’ll get grounded in the basics and read inspiring stories of three entrepreneurs who used content marketing to build their small businesses. The companion workbook builds and expands on the steps from this infographic to walk you through the steps to creating your very first content marketing project. Let us walk you through the process, from ideation to creation, distribution and metric tracking. You'll be a content marketing guru before you know it!