09.26.20166 min read

8 Free Tools for Creating Lead Magnets

If you own or manage a small business, you likely handle more than one job, taking care of marketing, sales, finance, human resources, and more. But roles like graphic designer, videographer, and webinar host may not be on the list.

Creating a lead magnet—an offer like an e-book, webinar, or product demo worth trading an email address for—may seem daunting if you lack both technical skills and the funding to hire staff members or freelancers.

But don’t let resources or skills prevent you from creating a lead magnet. Offering a valuable experience or information is the best way to capture contact information, which allows you to follow up with prospective customers and earn their business. (Learn more about how and why to use a lead magnet in The Small Business Guide to Capturing Leads.)

These eight tools can help you create a lead magnet—and they won’t cost you anything.

1. Canva

1_Canva.png

Practically anyone can create professional-looking designs with Canva, a graphic-design app so intuitive that the company estimates learning time at 23 seconds. Using Canva’s templates and images or your own blank canvas, you can drag and drop photos, text, shapes and icons to design anything from a business card to a menu to an Instagram post. Try Canva to design a lead magnet like an e-book, infographic, checklist, or cheat sheet.

2. TheStocks.im

2_TheStocks.im.png

A lot of stock photos are cheesy, and a lot are expensive (or both cheesy and expensive). Images have neither quality on TheStocks.im, a site that compiles high-quality, royalty-free photos from 19 different providers like Unsplash, Pixabay, and Startup Stock. Look here for images to accompany your lead magnet content piece—provided you’re not looking for photos of women laughing alone with salad.

3. Piktochart

3_Piktochart.png

On their own, statistics wouldn’t make for an exciting lead magnet. But designed as an infographic, chart, or report? Now we’re talking. Piktochart offers more than 400 free templates (plus more paid templates) that help you turn statistics into a work of art. Input numbers into spreadsheets linked to the designs, then customize your work with your choice of fonts, colors, images, and icons.

4. Smallpdf

4_Smallpdf.png

A lead magnet often takes the form of a PDF, no matter what kind of content is inside. No Adobe skills are required with Smallpdf, a site that turns file types like Word documents, PowerPoint presentations, images, and Excel spreadsheets into PDFs—and vice versa.

5. Wistia

5_Wistia.png

Although YouTube is an obvious home for videos, it’s not ideal to send customers away from your website to a platform with millions of distractions. Wistia allows you to host video content in a cat-free zone in which you control where and how your video is consumed. With Wistia, you can collect email addresses before or during a video and pass those leads into a CRM or email provider like Infusionsoft. Wistia offers a free version with space for up to five videos, as well as paid solutions that host hundreds of videos.

6. Join.me

6_Join.me.png

Prospective customers often need to see your product—or you—in action before committing to the sale. A live demo or consultation can serve as a lead magnet when you capture contact information before providing the service. If the conversation is taking place online, use Join.me to share your screen with up to 10 participants. Join.me can also be a webinar solution with a paid plan that allows more participants to join the call.

7. FreeConferenceCall.com

7_FreeConferenceCall.png

Webinars are the way to share tutorials, presentations, and expert interviews with an audience anywhere in the world. FreeConferenceCall.com allows for screen sharing and video conferencing with up to 1,000 participants, and more with paid options. With marketing automation software like Infusionsoft, you can capture webinar registrants through an online form, then use automated emails to follow up with reminders and, after the webinar, with more information that helps nurture the lead into a sale.

8. Gleam

8_Gleam.png

Some lead magnets offer a free gift or sample in exchange for an email address—an enticing offer, but one that quickly gets pricey for small businesses. Instead, you can offer a freebie to just one lucky winner by running a contest. Gleam collects contest entries by asking entrants to take actions like following social media accounts or watching videos. Paid versions allow you to capture entrants’ email addresses and sync them to email providers like Infusionsoft.

What Should I Make Today? - Download Now
Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.