Fact No. 1: Email marketing is one of the most effective tactics for converting and retaining customers. Fact No. 2: Most people don’t really want any more email than they already get.
That’s why you need a bribe, something prospects would trade their email address in order to receive. Marketers more politely call this a “lead magnet,” a valuable offer that helps the prospect with a problem—while helping your business collect leads.
Lead magnets can take the form of content like e-books and videos, experiences like consultations and trials, and free stuff like samples and discounts. Learn all about choosing and creating lead magnets in The Small Business Guide to Capturing Leads.
(Spoiler alert: it’s a lead magnet.)
We also rounded up five articles that will point you in the right direction when choosing, creating, and promoting a lead magnet.
You know you can create a lead magnet that’s a guide, checklist, or webinar. But here, copywriting consultants Copymonk share 98 other lead magnet ideas you might not have considered, like a calendar, transcript, spreadsheet, Facebook group, event ticket, loyalty program membership, and many more.
Why would you need nine lead magnet ideas if you already have 101? Well, these ideas work for Digital Marketer, a training and consulting company that generated 35,859 leads in 60 days with one of its lead magnets. So that went well.
In addition to lead magnet ideas, this post shares tips on creating a lead magnet that’s specific, valuable, and easy to consume.
We may be a little biased, but we think content makes for the best lead magnets. If you’re looking to create a PDF to use as a lead magnet, follow these seven steps for generating ideas, creating content, and designing a guide from Infusionsoft’s Jared Kimball.
15 Ways to Create a High-Value Lead Magnet in 30 Minutes or Less (No Tech Skills Required) (via @Leadpages)
You don’t have to be a writer, designer, or marketing expert to create a lead magnet, nor does your lead magnet need to be a masterpiece months in the making. All you need is a downloadable offer that’s valuable to your prospects—which, as this post from the landing-page builder Leadpages explains, can be as simple as a PDF version of a blog post, an FAQ list, or the slides from a recent presentation.
You can only collect leads with a lead magnet if you attract them in the first place.
This post from social media specialist Angela Grover explains how to promote your lead magnet via your blog, Facebook, LinkedIn, Twitter, email, and the old-fashioned way: simply telling people about it at trade shows, networking events, and speaking engagements.