06.14.20174 min read

Step Away from the Blog: 3 Ways to Engage Through Diverse Content

When you hear "content marketing," you probably think of blogs. That's understandable, since they're by far the most prevalent form of content marketing. But if writing content for your blog is all of what you're doing to establish your thought leadership and attract new clients, you're seriously limiting your potential.

Content goes a lot deeper than just blog posts. Let's look at different forms of content and how to use each best.

1. Video

While people can quickly skim an article, they can't do that with video. In fact, 55 percent of people thoroughly consume videos (as opposed to skimming them, which is impossible, really), making it a highly appealing tool for getting your message in front of your audience.

Videos that are 60 seconds or shorter are more likely to be viewed in their entirety. As for what to create your video about? The sky's the limit, but here are a few ideas:

  • Product demo
  • Interview someone at your company or industry expert
  • Tips on unusual ways to use your product
  • Talking head: you providing tips or insights
  • Behind-the-scenes look at your company
  • Livestream an event

Keep in mind: Videos can be recorded in advance or livestreamed in real time. Both are worth exploring because they each attract a different audience (livestreaming will capture those social-savvy followers on Facebook).

2. Infographics

It can be tough to keep an audience's attention when you have a lot of dense (but useful) information. That's where the infographic comes in handy as a content marketing tool: it's 30 times more likely to be read than a text-only article.

RELATED ARTICLE:

How and Why to Create an Infographic

Learn why infographic marketing can be effective for your small business and the best...

Because infographics illustrate written content in a visually appealing manner, they're a treat for the eyes, and a great tool for helping people process information. They're best for content with a lot of statistics and data that can be illustrated with charts, graphs, and engaging images.

The next time you have a data-rich topic to cover, test out writing it as an article and creating an infographic, then measure results against one another to see which is more successful at attracting your audience.

3. Different forms of written content

We don't have to shun the written word entirely in our content marketing plan. E-books and whitepapers afford you the opportunity to expand the information you share with your audience beyond what a blog post can cover. And if you use it as a tool to get email subscribers, it can further enhance its value. Just focus on information that people find useful and are willing to "pay" for with their email addresses.

Even diversifying the length and style of your blog content can provide enough variety to keep people engaged. Experiment with different lengths of content, ranging from a "quick bite" post of 300 or so words to longer form content of 2,000 words that goes deeper into a subject.

Test out different styles as well, including:

  • Q&A
  • Interviews
  • Listicles
  • OpEd
  • Research

When you mix up what you provide in terms of blog content, you let people know that they can never assume they know what's coming up next. That keeps them curious about what you're going to publish.

Get out of your content marketing rut by incorporating some other forms of content. You'll be pleased with the results.

What Should I Make Today? - Download Now

susan payton.jpeg

Susan Payton is one of Media Shower’s content marketing experts. Follow her on Twitter @eggmarketing. 

Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.