Stab in the dark—you’re not the only business doing what you do. So how do you stand out and differentiate yourself in a crowded marketplace?
We took that question to fascination expert and bestselling author Sally Hogshead. Sally was also a keynote speaker at ICON15, which is where we filmed this episode (yes, that’s why it looks and sounds a bit different).
Sally pointed out three threats to differentiating yourself: competition, distraction, and commoditization. One way to overcome those things is identifying ways your personality can add value, because high performers have specialties.
If you don’t have the budget to stand out, you have to fascinate. And Sally shared how entrepreneurs can do that, for themselves and their team.
You can take Sally Hogshead’s Fascination Advantage assessment here to measure how the world sees you. Watch the video to get your access code to take the assessment for free (good until November 5, 2015).