03.13.20165 min read

How to Do Graphic Design for Your Brand when You Have No Design Knowledge

Graphic designers are expensive, and for whatever budgetary reason or entrepreneurial urge, you've decided you're going the DIY design route for all your branded materials. You probably still want those materials to look clean, readable and professional, yes? Yes.That's why we asked a graphic designer to do a little course on graphic design for non-designers. And our contributor, Jenna Soard, delivered with this amazing video. At 19 minutes, it's a time commitment, but it's faster than years of design school and it's packed with great examples and rules of thumb to follow when you're designing branded materials. Learn how to do graphic design for your small business. The video includes the top 10 things you need for great design. Here's a look at that:

Top 10 things for great design

1. Place everything with intention. Nothing should be randomly placed.

2. Use contrast in direction, size, style, and saturation to make things more interesting.

3. Use grids and alignment to ensure all items relate to each other.

4. Repeat certain elements for a cohesive feel.

5. Group similar items together to help the audience scan for information more efficiently.

6. Use consistent typography. Headlines should be the same size, font and color, and H1, H2, and H3 should go from biggest and boldest to the smallest.

7. Margins should be consistent. When text hugs an edge, it looks sloppy.

8. Great design is inspired by other great design and is on trend, so find and get inspired from great design.

9. Great design should represent your brand personality and your industry consistently across style, color, font, and imagery.

10. Great design is attractive to the target market, so test it and get feedback to ensure it's resonating.

 

Created with Sketch.
Infusionsoft cornerstone spinner
close button

Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.