Wishing there were more branding tips for small business out there? Patti Frey-Benjamin, director of brand strategy at Phinney Bischoff, has almost 20 years of experience as a brand strategist for brands big and small and shared her tips for brand building.
In this episode, Patti talked about:
- Why branding isn't just for big business
- Building a compelling brand through creating an essence
- Why building an emotional connection is so important
You can watch all our episodes of Ignition here.