Which of these emails would you rather receive?
1. Dear valued customer, your inquiry has been received. A representative will contact you within two business days.
2. Hi Chris, thanks for contacting us! We’ll respond in detail soon but wanted you to know that we got your message.
Clearly, a computer—not a human—sent the first email. Assuming that you are, in fact, a human, you’d probably prefer Email No. 2.
But here’s a twist: Although it sounds like it was sent by a human, that second email could have been automated, too. Automation software, like Infusionsoft, can take your place in emailing hundreds or thousands of contacts on your behalf. But with a few personal touches, those emails can sound like they were sent by you—not a computer.
Personalization pays off: A study by Experian Marketing Services found that personalized promotional emails have a 29 percent higher unique open rate and 41 percent higher unique click rate, compared with non-personal messages. Yet although they collect data about their customers, 70 percent of brands don’t personalize their emails.
The cheat sheet below offers 20 tips for making automated emails sound like personal correspondence. For more details on each tip, check our free e-book, “This Time, It’s Personal: 20 Tips for Sending Automated Emails Without Sounding Like a Robot.”