03.14.20163 min read

Analyzing Options & Solutions: A Case for Case Studies Pt 4

By June Bulnes

In part four of our series we are discussing how to analyze options and find small business solutions for your case studies so that you can leverage those results on your company website, blogs and other forms of social media. This will help your customers and prospects learn about your business and help generate more leads and sales.

At this point of the case study process you’ve already established what the challenge or challenges are that you want to focus on, and what you want to continue doing is using a simple writing style to determine your options and solutions so that it’s easier to understand and showcase once you’re finished.

Step 4: Analyzing Options and Identifying Solutions

It’s important to recognize that when writing a case study to promote your small business, the solution to the challenge or problem presented is probably you! (Your company, product or services) and because you already know what it is that your service or product can resolve, you can feel free to elaborate in this section of the case study since this is usually the part that customers or prospects really care about.
Now, to showcase your solution(s) adequately you can do a few different things:

  • You can probably guess that I like bullet points (and yes, that’s a good option most of the time) but, because this section requires a little more explaining, I would suggest using bullet points only if you have a list of options or solutions you want to share.
  • If you have multiple products or services (that you can provide to solve different challenges) you should go from the most important or complicated challenge to the least complicated one showing your best solution to the most complex issue first.
  • Use quotes whenever they seem pertinent but as much as you can. You want to make sure you support your solutions with un-biased testimonials. Prospects will be more drawn to people who are not part of your company and customers will feel happy to see others are benefiting from your products or services.
  • If you have graphics, feel free to sue them here but leave the numerical results such as percentages or financial information for the last section of the case study called “The Results”.

You get the idea. You can be as specific as you want here so, if you want to list out the possible options first, then explain the solutions and mention how YOU and your business can do it all, that's great!

Remember, nothing is set in stone and you can be as creative as you want. Representing your business’ values and motto is good even if this is a case study, people love seeing that a company loves what they do and, of course, their customers.


A Case for Case Studies - Download Now
Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.