06.09.20175 min read

The Pros and Cons of Public and Private Clouds for Small Business

Every day, more and more small businesses face the question of turning to cloud solutions for their data. In fact, Intuit predicts that by 2020, 80 percent of small businesses will be fully adapted to cloud computing.  And as more businesses move to the cloud to handle data storage, computing, and IT security, the shift has a potential to be disruptive to the way small businesses conduct business. While you want to stay ahead of the curve, the question remains: Which solution is right for your business? 

According to Rackspace, the difference between public and private clouds is this:

Public clouds are “based on shared physical hardware which is owned and operated by a third-party provider” where the infrastructure is shared by many clients. Amazon Web Services, Microsoft Azure, and Google Cloud are examples of public clouds. Some of the most common real world examples of public cloud services include services like cloud-based server hosting, storage services, webmail, and online office applications.

On the other hand, a private cloud is “infrastructure dedicated entirely to your business that’s hosted either on-site or in a service provider’s data center.” Private clouds offer a lot of benefits, which can come at a cost. 

Small businesses should consider the pros and cons of both solutions to be sure they understand which will work best for them.

Benefits of choosing a public cloud

One of the main benefits that come with using public cloud services is the ease of scalability—to a point. For small and medium-sized businesses in general, scalability is pay-as-you-go. The resources are pretty much offered 'on demand' so any changes in activity level can be handled very easily. This, in turn, brings with it cost-effectiveness. Thanks to the pooling of a large number of resources, users are benefiting from the savings of large scale operations. There are many services, like Google Drive, which are offered for free. 

Finally, the vast network of servers involved in public cloud services means that it can benefit from greater reliability. Even if one data center was to fail entirely, the network simply redistributes the load among the remaining centers making it highly unlikely that the public cloud would ever fail. In summary, the benefits of the public cloud are:

  • Pay-as-you-go scalability
  • Cost effectiveness
  • Increased reliability

Disadvantages of choosing a public cloud

There are, of course, downsides to using public cloud services. At the top of the list is the fact that the security of data held within a public cloud is a cause for concern. It is often seen as an advantage that the public cloud has no geographical restrictions making access easy from wherever you are, but on the flip side, this could mean that your server is in a different country which is governed by an entirely different set of security and/or privacy regulations.

As mentioned above, you can scale up with a public cloud, but you could also run into surprise costs if you need to move large amounts of data in and out, or even within the public cloud.

Performance can be an issue, too. Your data transmission could be affected by spikes in use across the internet. If application performance is a deal breaker for you, then you may be forced to go with a private cloud.

Benefits of choosing a private cloud

The private cloud allows you nearly all the same benefits of the public cloud, but more so. 

Most notably, the private cloud can provide a greater level of security, making it ideal for larger businesses, or businesses that handle HIPAA or financial data. With a private cloud this can be achieved while still allowing the organization to benefit from cloud computing.

Private cloud services also offer some other benefits for business users including more control over the server allowing it to be tailored to your own preferences and in-house styles. While this can remove some of the scalability options, private cloud providers often offer what is known as "cloud bursting," (aka hybrid clouds) which is when non-sensitive data is switched to a public cloud to free up private cloud space in the event of a significant spike in demand until such times as the private cloud can be expanded. In summary, the main benefits of the private cloud are:

  • Improved security
  • Greater control over the server
  • Flexibility in the form of cloud bursting

Disadvantages of choosing a private cloud

The downsides of private cloud services include a higher initial outlay, although in the long term many business owners find that this balances out and actually becomes more cost effective than public cloud use. It is also more difficult to access the data held in a private cloud from remote locations due to the increased security measures. 

In conclusion, cloud solutions provide a wide variety of benefits to your business, not the least of which is better access to data, connecting to cloud-based applications and solutions, increased flexibility for remote employees, and more. In the end, most often the deciding factor in choosing whether to go with a public or private cloud—or a hybrid of the two—boils down to budget, and as your budget grows, so will your use of the cloud. The question, though won’t be whether or not to use the cloud, but rather, which type of cloud is right for me today. 

2017 Strategic Planning Kit - Download Now

Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.