Buffer, a social media management platform, achieved 100,000 users within its first nine months of business. Leo Widrich, its co-founder, attributes the majority of this success to guest blogging on third-party sites.
So, if you’re thinking explosive growth isn’t attainable, think again. While there are no magic get-rich-quick schemes, there are digital hacks that can grow your business. Here are four to consider:
1. Improve your homepage
In addition to doing things like improving SEO and making signing up or purchasing easy, make sure your homepage looks as perfect as possible.
Consider this: 96 percent of visitors to your website aren’t ready to buy something. Your homepage is most likely where they’ll land. If it’s cluttered or hard to navigate, they’ll go elsewhere. If the web copy is bad or doesn’t show the value of your product, they’ll be turned off.
Sometimes a simple change can boost revenue tremendously. Tandberg, a video conference company, increased lead generation by improving their call-to-action. Through A/B testing and keyword optimization, Tandberg established a call-to-action on its homepage that delivered 50 percent more leads in just the first month.
2. Focus on analytics
The big data analytics market will surpass $200 billion per year by 2020. Clearly, many companies, especially tech giants like Facebook and Amazon, realize the value of utilizing data. And you should, too.
As a report in The Economist notes, “the world’s most valuable resource is no longer oil, but data.” The good news is that data can benefit any company, unlike oil. Even better, you don’t have to splurge billions of dollars (though some companies are).
As a business owner with a website and social media pages, you can employ free or freemium tools to gain insights on your customers.
For instance, Google Analytics shows bounce rate, page visits, average time on site, and how your audience is arriving at your website, which can provide insights into where to focus your marketing efforts. Unbounce is another analytics tool worth considering, especially for figuring out how to optimize landing pages and increase conversions.
3. Make your blog shine
It really not surprising that 53 percent of marketers state blog posts are their most important inbound marketing activity. Corey Wainwright, a content marketing expert, writes that good blogging can drive traffic to your website, convert that traffic into leads, establish authority in your industry, and achieve long-term results for your business.
When you consider that 81 percent of shoppers conduct research online, good blog posts can bring your business a lot of value over time. Potential customers will naturally find your site once your blog has an established online presence. So make sure the bulk of the content is evergreen. Such posts will only require periodic updating, bringing you better value for your investment.
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On all these sites, add in pictures, links to blog posts, and relevant information about your company. Interact with customers—and respond to their needs and questions. This will improve your brand image.
What’s most beneficial about social media and digital advertising is that you can leverage ratings and reviews. In fact, 92 percent of consumers trust recommendation from family and friends. If one customer gives your company a “like” and says something positive, it will get the attention of people in their network, creating a word-of-mouth effect that could grow your business.
Create a plan to grow your business
From email marketing campaigns, to optimizing your website for mobile, to encouraging online reviews—there are many ways to grow your business. The key is first having a plan that you can execute. Unfortunately, nearly half of businesses are doing digital marketing with no clear strategy.
Once you have an idea of what you want to do, don’t blindly stick to it. As Matt Rissell, CEO of TSheets, attests, “the best way to grow your small business is to never become complacent and always be testing. Identify your customers’ needs, test your hypothesis, iterate, and test again.”
So, to grow your business as quickly as possible, start employing digital marketing hacks and tools. See how they work and make tweaks and improvements. This will put your business on the fast track to a better future.
*Meredith Wood is the editor-in-chief at Fundera, an online marketplace for small business loans that matches business owners with the best funding providers for their business. Prior to Fundera, Meredith was the CCO at Funding Gates. She is a resident Finance Advisor on American Express OPEN Forum and an avid business writer. Her advice consistently appears on such sites as Yahoo!, Fox Business, Amex OPEN, AllBusiness, and many more. *