12.09.20164 min read

5 Things You Need to Read: The 2017 Predictions Edition

Horoscopes, crystal balls, cards, stars, signs. None of these will tell you the future. But since it’s that time of year when everyone is trying to prognosticate, we figured we’d round up some posts that try to see into 2017. 

So consider these interesting thought exercises, and if anything turns out to be right, well, you can’t say you weren’t warned. And if they’re wrong, well, that was to be expected, eh?

5 Predictions to Guide Your Marketing Planning in 2017 via @Entrepreneur

While these predictions may seem a little softball (TV isn’t going away? What a shock), it’s still worth hearing especially if your target demographic is boomers or older. But these aren’t supposed to be shocking future predictions, they’re sound, pretty common-sense reads of the probable lay of the land in 2017, so take that all into account when you’re planning your marketing.


2017 Predictions: Dynamics That Will Shape the Future in the Age of the Customer via @forrester

Want to go for something with a bit more heft? This report from Forrester looks at the consequences of a digital-led, customer-centric market to make predictions about business and leadership, customer experience, and technology. One prediction? They think that 30 percent of CMOs will be let go by CEOs for not having the right blend of skills. CMOs, take note.

2017 Predictions in Social Media and Content Marketing via @bryankramer

Want to hear predictions from some of the most illustrious names in the social and content marketing universe? Well, here they are! From Jay Baer and Jeff Bullas to Pamela Slim and Mari Smith, this list is a veritable who’s who of online personalities, executives, and gurus. 

Future Trends in Email Marketing—Predictions for 2017 via @b2community

Spoiler alert: Email will still exist in 2017. Most of these tips shouldn’t be too surprising, but they’re still really important because a lot of small businesses aren’t using email to its full potential. Some of that potential include personalization, optimization, and of course, interactivity.

The Pessimist’s Guide to 2017 via @bbgvisualdata

If you’re an optimist, you can take heart in the fact that this is wrong. If you’re a pessimist, you can feel validated that someone else thinks things are as bad as you do. 

But either way, this can help you and your business prepare for the potential worst-case scenario of 2017. And of course there’s always room for surprises and error, so don’t base your life around this. Just keep it in mind as you go.

2017 Strategic Planning Kit - Download Now

2017 Small Business Marketing Trends Report - Download Now
Was this post helpful?
Created with Sketch.
Created with Sketch.
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.