By now, we hope you’ve finally stopped writing 2015 on paperwork and are ready to accept the truth: It’s 2016, people.
As the new(ish) year gets rolling, countless media outlets and companies (Infusionsoft included) have been in fortune-teller mode, offering predictions for the coming year. We rounded up five small business and digital marketing trend pieces to help you get a better grasp on what’s ahead in the next 11 months.
Business News Daily took the something-for-everyone approach by soliciting predictions from 50 business owners, experts, and leaders from companies large and small. The result is a wide-ranging view of the challenges and opportunities facing small businesses in 2016, including predictions about technology, mobile, data, policy, social responsibility, and more.
There may be enough 2016 trend stories out there to keep you occupied until 2017: Gerald Marshall, of the email marketing company Indiemark, read 116 predictions about email marketing alone. To spare you from doing the same, he summarized the key takeaways.
Among them: In 2016, email will become more automated and yet more personal, customers will buy products directly from email, and emailed videos will be worth more than 1,000 words.
Big data. The gig economy. Social selling.
If you’ve heard these buzzwords but aren’t sure what they mean for your business (or what they mean, in general), check out Fast Company’s explanation of why these trends will change business-as-usual for all types of professionals.
Got an account on every social media platform? That’s great—for a start. Social media marketing now involves far more than occasional tweets and Facebook posts.
Locowise, a provider of social media analytics, explains how platforms will change your business in 2016. To name a few: Organic posts are dying a quick death, Twitter and Instagram are adopting Facebook-esque algorithms, and multiple social networks are getting into the shopping game.
What will small business marketing look like this year? To find out, Infusionsoft and LeadPages went straight to the source, surveying more than 1,000 small business owners about their goals, challenges and tactics. While we found that some small business owners are falling behind—nearly one in five don’t plan to do any digital marketing in 2016—we also identified numerous opportunities for them to get ahead of the competition.