05.19.20163 min read

Why Don’t You Follow Up?!

That’s the question I have for three different vendors who are seeking business from me and my family right now. One is an appliance sales and service provider. Another is a backyard playset manufacturer. And the third is an RO water softener company. In all three cases, I have been provided with a quote or initial service call. In all three cases, I am eager and willing to spend money with the vendor. And in all three cases, the vendors are not calling me back.

This lack of follow up is maddening to me. Why? Because our purpose at Infusionsoft is to help small businesses succeed. And the No. 1 way we’ve found to do that is by improving follow up in the sales and marketing process.

When small businesses consistently follow up during the sales and marketing process, their sales soar. When they don’t, their sales struggle and the company is in jeopardy of dying.

Scott and I had a conversation on an airplane seven or eight years ago. We were talking about the fact our software can do so much—the fact that it can automate many parts of a business. As a result, some customers get lost in all the software can do and they lose sight of the basics. I was passionately advocating that if our customers would automate their follow up with new leads and customers, they would double their sales. 

Scott pushed back on my assertion. I held my ground. Ever since then, we have watched closely and we’ve found my assertion to be true: if you consistently follow up with new leads and customers, you will dramatically increase your sales. We have thousands of success stories to prove the claim. 

And that’s why it drives me crazy that these three vendors won’t follow up with me. Sure, I want the services they offer. But I want these small businesses to succeed. And I know they are unlikely to achieve success if they don’t follow up in the sales process. 

Follow up works. 

SBS Idea of the Day: Where are you failing to follow up with prospects who are inclined to do business with you? After sending a quote?  After an initial consultation? After they fill out a form on your site? Do yourself a favor and find one place where you’re failing to follow up and fix it. Today.

How to Convert Fans and Followers into Customers - Download Now
Was this post helpful?
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.