03.23.20163 min read

Grow Your Business by Investing in Yourself

Do you want to grow your business?

At first blush, when you read that sentence, what’s your response? Most business owners say a resounding,“Yes!” But when we dig into the question further, the real growers separate themselves from the pack.

At Infusionsoft, we’ve spent the last 14 years working with small businesses that want to grow. I mean, they really want to grow. Here’s how you can tell the difference between growers and hopers: Growers do the things successful people do—they invest in themselves.

Consider the following: In a five-year study, author and CPA Thomas Corley observed the daily habits of 233 wealthy people (growers) and 128 living in poverty. Their habits were profoundly different. Here’s what he found:

  • Who spends less than one hour per day on recreational Internet use: 63 percent of the wealthy; 26 percent of the poor
  • Who listens to audio books on the commute to work? 63 percent of the wealthy; 5 percent of the poor
  • Who watches one hour or less of TV per day? 67 percent of the wealthy; 23 percent of the poor
  • Who watches reality TV shows? 9 percent of the wealthy; 78 percent of the poor
  • Who networks five-plus hours per month? 79 percent of the wealthy; 16 percent of the poor
  • Who plays the lottery? 6 percent of the wealthy; 77 percent of the poor
  • Who believes wealth comes from random good luck? 8 percent of the wealthy; 79 percent of the poor
  • Who believes they are responsible for their own financial condition? 79 percent of the wealthy; 18 percent of the poor
  • Who was taught the 80/20 rule? (Live off 80 percent, save 20 percent) 73 percent of the wealthy; 5 percent of the poor
  • Who is focused on at least one goal? 80 percent of the wealthy; 12 percent of the poor

Growers are constantly investing in themselves. As Dave Ramsey and I discussed at lunch during ICON a couple weeks ago, your business can’t outgrow YOU. So, if YOU aren’t growing, your business won’t grow. That’s right, growers grow themselves—and their businesses follow suit.

I submit to you that the No. 1 way to tell the difference between growers and hopers is that growers read books. I read two books per month and have done so for about 10 years. You can get audio books, book summaries, or learn to speed read (which I teach you how to do on page 73 of my book, “Conquer the Chaos.”)

SBS Idea of the Day: Leaders are readers. Establish a method for reading books. You will grow from your practice of reading—and your business will grow right along with you.

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