With the holidays all around, the urge to snuggle up next to your fireplace with a good book is undeniable. But no sooner do you start to enjoy the warm, fuzzy thought of cracking open a book does the idea quickly begin to fade, and your inner entrepreneur starts barking, “You don’t have the time enjoy a book, you have a small business to run!” Not to worry, we can quiet down your inner monologue with a simple solution: work on your business and read a great book at the same time! Yes, you can actually become a better business owner while relishing in the relaxation of reading.
Now that you are in a reading mood, let us point you in the right direction! Here are ten books to add to your year-end or New Year’s reading list:
"The E-Myth Revisited: Why Most Businesses Don't Work and What to Do About It" by Michael Gerber
Overview: “The World’s No.1 Small Business Guru,” Michael Gerber, takes a deep dive into the myths surrounding starting and running a business. You’ll learn from his personal entrepreneurial endeavors, growing pains, and franchising perspective. His path to business success will shed new light on how to be a productive and effective small business owner.
Application: Become the ultimate entrepreneur. Learn how to work on your business instead of in your business.
Overview: With 20 years of small business experience, Jantsch teaches you how to develop and execute a marketing strategy that will help your business reach it’s fullest potential. Make marketing more effective, simple and affordable with the tactics and tools offered in this book.
Application: Become the ultimate marketer. Renew your marketing strategy by implementing a systematic approach.
"Made To Stick: Why Some Ideas Survive & Others Die" by Chip Heath & DanHeath
Overview: Made To Stick dissects messaging successes and failures from a range of cases, including Sony and a Nobel Peace Prize. By focusing on the six most effective traits of “sticky ideas,” this book teaches you how to create effective and memorable messaging.
Application: Become the ultimate communicator. Take your ideas to the next level by transforming your communications and capturing your audience.
"Influence: The Psychology of Persuasion" by Robert B. Cialdini
Overview: Discover how to be the key to your success by learning the six principles of influencing and persuasion based on 35 years of research. Gain a deeper understanding of behavior patterns and what prompts people to alter their habits.
Application: Become the ultimate influencer. Learn how to persuade your customers in the most effective way.
"Youtility: Why Smart Marketing Is About Help Not Hype" by Jay Baer
Overview: Marketing and content expert Jay Baer offers an unconventional outlook at how you should be interacting with your customers. This book will provide a new perspective on the art of being useful and the impact this approach can have on your business. Find out how being a resource can set you apart in a world of information overload.
Application: Become the ultimate resource; increase your growth by increasing your helpfulness.
"Never Eat Alone and Other Secrets to Success, One Relationship at a Time" by Keith Ferrazzi
Overview: Uncover the true power of relationship building by revisiting some of Ferrazzi’s most memorable exchanges. Follow his journey as he makes the clear distinction between adding unimportant acquaintances to a list of names you “know,” and creating contacts that matter through genuine interactions. Learn how to strategically reach out to people you’ve connected with.
Application: Become the ultimate networker. Discover how to create meaningful and genuine relationships that will enhance your personal and professional growth.
"The Charge: Activating The 10 Human Drives That Make You Feel Alive" by Brendon Burchard
Overview: Create a better life for yourself by learning the ten human drives realized by Burchard after his near death experience. He teaches you how to start living life strategically and intelligently by overcoming your instincts to be counterproductive.
Application: Enjoy the ultimate life experience. Live a fully charged life by implementing simple actions that will enhance your quality of life – and ultimately your business.
"Rework" by Jason Fried & David Heinemeier
Overview: Rework is an entrepreneur’s playbook that outlines a practical approach to business and teaches you how to be more productive, gain more exposure and grow your business in original ways. It strips away all of the business buzz words and fluff and delivers edgy, straightforward rules for success.
Application: Become the ultimate success seeker. Use these simple rules of success to manage your business with a more strategic and actionable approach.
"The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg
Overview: Rediscover what it means to create habits, and learn how they can determine the difference between success and failure. With research and real company examples like Starbucks CEO Howard Schultz, the NFL, Target and more, Duhigg dives into the science behind habit creation and provides you with ways to transform your life and business.
Application: Become the ultimate habit creator. Apply these transformation tactics to your personal habits in order to run a more adaptable and innovative business.
"Getting Things Done: The Art of Stress-Free Productivity" by David Allen
Overview: Unlock the key to productivity as Allen walks you through proven strategies for getting things done in a timely and efficient way. He emphasizes the importance of relaxation while offering ways to accomplish everything you are responsible for. Stay on top of your workload with the new management and prioritizing methods offered in this book.
Application: Become the ultimate time manager. Don’t let your “To-Dos” create chaos in your business. Get everything done quicker and save yourself from stress by following these useful strategies.
Working on your business doesn’t always mean filing paperwork or making a sale. Sometimes, the best way to serve and grow your business is by taking the time to recharge yourself, and reading great business books can help you accomplish this goal. The ten books outlined above are only a few of many great books that can feed your need to read, as well as your small business hunger. And if anyone is looking for the perfect gift for the small business owner in their life, you might want to direct them to the list.
Clear your schedule, grab a hot cup of joe, snuggle up on the couch and get started.