As a leader, you need to grow if you expect your business to grow. Whether you’re just getting started as a business owner or have a more established and profitable venture, the key to business growth is continuing to learn and applying what you learn.
Learning doesn't have to be expensive. As an avid reader, I've found that books are one of the most inexpensive ways to learn. Over the years, I've discovered certain books have provided the insight I needed to help me lead Infusionsoft at different stages of our business growth. Here's a list of some of my favorites books about small business growth:
Books for startups and businesses focusing on getting customers
The E-Myth helps eliminate chaos in your business by stepping you through the stages of small business growth. From roadmap creation to gaining accountability and commitment from your team to generating customer experiences that build brand evangelists, you'll have the information you need to get started. This book serves as a roadmap to building and growing a business in a predictable and productive way.
According to the Harvard Business Review, performance improves on almost every level when you work with a positive mindset. If you're experiencing a slump or feel the momentum you once had is slipping away, it's worth your time to read this international best seller. Topics covered include overcoming self-doubt, freeing yourself from worry, stress, resentment, visualizing solutions and attaining them. Eliminate negative thoughts and practice positivity to improve performance.
Chaos enters your business the second you take on your first customer. Before you can come up for air, you've been sucked under by the business. But there's a better way to run a small business. By implementing mindset strategies and systems that scale, you can grow a successful small business and still have a life. This book helps make sense of the chaos while leading you through the six strategies you can incorporate in your business today.
Books for businesses focused on sales and marketing improvements
When it comes to wealth creation, you’re probably your worst enemy. This book helps you break through the psychological barriers that keep you from wealth. The 13 key principles discussed in this book include desire, faith, autosuggestion, knowledge, imagination, planning, decision, persistence, power, transmutation, the subconscious mind, brain and the sixth sense. Want to learn how to make more money? Read this book filled with simple, basic techniques to look inward first.
Formerly called The Small Business Emergency Survival Kit, Magnetic Marketing is an entire system that includes documents and DVDs that step you through attracting the right customers to your business. It will transform the way you attract prospects and customers to create a more valuable client list.
Every business owner has a sales role. Persuading people to buy your products and services is essential to growth. In this book, Dr. Cialdini explains the six principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Learn how to become a skilled persuader to grow your business.
Books for businesses focused on long-term growth
Laying the foundation for success starts when your business is small. During this stage, you can become the architect of greatness and craft your business into an entity that fully embodies the values of your leaders. This book will help you make your company great when you assess and take steps to improve your leadership, vision, strategy, innovation and tactical excellence. If your business and employees are achieving high levels of performance, this book will help you sustain those levels to become the leader in your industry.
Language dictates how people perceive themselves. If you can communicate with your employees in a positive way, you'll change the culture in a way that makes your team members want to give their all. The three laws include:
- How people perform correlates to how situations occur to them
- How a situation occurs arises in language
- Future-based language transforms how situations occur to people
The five issues that undermine the performance of a team include the absence of trust, fear of conflict, lack of commitment, avoidance of accountability and inattention to results. Through the story of Decision Tech's CEO Kathryn Petersen, you'll learn the dysfunctions of a team, how to overcome them and how to unite and build a cohesive team.
With persistence and patience, you can change the course of your culture. A functional team is worth the effort.
Grow your small business
Whether you're building a team or just starting your business, you need to continue to learn. Business success doesn't happen by chance. It requires that you keep abreast of product, industry and technology advancements. If you haven't taken the time to invest in yourself, these books are a great way to start. The grass grows greener where you water it.