02.13.20184 min read

How Can the Cloud Accelerate Digital Transformation?

According to Gartner, more than 30 percent of the 100 largest vendors' new software investments will have shifted from cloud-first to cloud-only. With more and more companies wanting to decrease their total cost of procuring hardware, improve provisioning of resources, and achieve faster time to market, the cloud has become the most sought-after digital technology.

During its infancy, there were multiple myths around the cloud such as loss of data, less control, more initial investment, and so on. These myths were soon debunked as multiple small and large companies started using the cloud to pursue digital transformation.

A cloud ecosystem eliminates the cost of technology software updates, customer support, and maintenance. Remote teams can communicate with team members that live across the globe, review customer inquiries, manage marketing campaigns and review financials reducing the cost of additional software to support an entire organization. A sales manager that works out of the office can access a cloud-based Customer Relationship Management (CRM) using their handheld device or mobile phone. The delay in answering a customer’s questions is quickly eliminated through accessibility.


7 Ways to Cut Costs with a Paperless Office

With the technology available today, it is easy to go paperless. Discover how you can cut...

There are many other benefits of moving to the cloud such as:

  • Continuous backup
  • Disaster recovery
  • Increased collaboration
  • Increased competitiveness with easy and flexible pay-as-you-go (PAYG) options
  • Reduced carbon footprints

Business cases of cloud-led digital transformation

AT&T Flexware helps organizations to have virtual network functions (VNFs) with one device that can connect firewalls and routers in the Cloud. As a result, a company can reduce business costs because the dependency of a technological device is no longer needed. Employees and business owners can use a VNF from anywhere in the world with access to it over the internet. An example of a company working with AT&T is Tech Mahindra which offers FlexWare (SM) to their customers that operate internationally.

Large-scale organizations such as IBM, Microsoft, and Amazon have earned a revenue of over $16 billion using cloud-based technology to improve customer experience. Customer Relationship Management (CRM) solutions, like Infusionsoft, allows users to store everything safely and conduct business in the cloud.

Amazon has become a leader in the cloud-based service industry with AWS. Adobe has over 10,000 employees that work internationally on digital media and marketing initiatives with customers that are small businesses to large organizations. Adobe joined forces with AWS using LiveCycle Forms Adobe CQ5 and Adobe Connect as a platform for its customers. As an alternative to using infrastructure about three years ago, the CQ5 on the Amazon cloud integrates Red Hat and Microsoft Windows. As Adobe uses AWS, employees can now focus on developing improved software without interruptions to usability. The cost of building their software versus using AWS would have been massive considering the employees are distributed around the world.

AirAsia is one more success story of AWS. AirAsia uses various services such as Amazon CloudWatch, AWS Lambda, and AWS X-ray that offers detailed insights and in turn, boosts the efficiency. Since moving its website and booking platform to Amazon Web Services, AirAsia has been able to significantly cope up with growing customer demands. They leveraged auto-scaling to receive almost 10 million to 40 million requests per day on normal and peak seasons respectively.


There are multiple benefits of moving to the cloud. Companies that are embracing digital transformation can leverage the cloud and overhaul their IT infrastructure. These companies can modernize their legacy infrastructure and inject operational efficiency within the organization. Companies are also looking at hiring vendors that can help them with managed services and regular infrastructure monitoring. Overall, cloud adoption is growing rapidly and it is here to stay.

2018 Small Business Marketing Trends Report - Download Now

Makeda Waterman is a freelance business writer and has been published on the Huffington Post, Glassdoor.com, Elite Daily, and Startingbusiness.com, among others. She has an education in journalism and owns a writing business with a passion for helping companies grow.

Was this post helpful?
Created with Sketch.
Created with Sketch.
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.