12.28.20176 min read

How Data Metrics can Help You Make More Informed Decisions

Many organizations miss out on great opportunities simply because they made the wrong choice. Hindsight is always 20/20. One slip-up or bad decision could have major repercussions when it comes to a company’s success.

Businesses that use predictive analytics and metrics to drive their decisions and strategies have reported an average ROI of 224 percent of their investment. [Translating data into decisions ](Translating data into decisions)requires the right skills and know-how to make sense of the numbers and turn them into fruitful results. Using the right software tools can help guide your team to make more informed choices and plan for future trends.

As big data becomes more mainstream, businesses of all shapes and sizes are realizing just how valuable an investment in metric-driven software can be. While there are countless ways big data can transform business operations, let’s discuss some key areas where metrics can really make the biggest impact.

Recruit the best fits

Good help is really hard to find these days. On the other hand, picking the perfect candidate can make all the difference in leading your business into the future.

The answer is technology. Ninety-four percent of recruiters that use data-based HR software said it has significantly improved their hiring process and decreased risk across the board.

HR data


How Automation Allowed One Employee to Screen 893 Job Applicants

For many companies, hiring for a new job seems to take approximately forever. Discover how...

Tools that include big data capabilities can provide recruiting teams with all of the metrics they need to find better talent. HR solutions like Harver’s TalentPitch are powered by smart AI technology that systematically matches candidates based on experience and proficiency assessments. This data-driven algorithm saves HR teams time by screening applicants and running specialized tests that analyze important qualities like communication, problem-solving, and professional skills. As a result, recruiters can make more informed decisions every time. Harver also provides realistic previews of day-to-day responsibilities, along with culture profiles so both parties can be sure it’s a perfect match.

talent pitch

Data-driven recruiting software takes out the guesswork when it comes to hiring the best person for the job. Using analytical assessments to gauge a candidate’s potential and skill levels should be a must in the current state of the workforce. By doing so, businesses are in a much better position to put together a successful team right from the start.

Build a better marketing strategy

Marketing is all about tapping into the mind of the customer and communicating the value that your business or product can provide to them. As many marketers will attest, it’s extremely important to use big data insights for more targeted strategies. In fact, marketers that use predictive technologies to guide their decisions are nearly three times more likely to see revenue growth than those who rely on old methods without big data.

So, having the right analytical tools in place can be the key to eliminating guesswork when creating strategies to engage with consumers.

analytical tools

Putting in place systems that measure your business and analyze customer data will help you make informed decisions and create more impactful messaging. Marketing tools like SizeUp can provide your team with the means they need to access game-changing data. SizeUp’s location-based analytics shows businesses exactly where to reach target markets and customers, guiding teams to design more relevant campaigns and advertising strategies.

size up

Consumer data can fuel marketers to make better campaign decisions that are more effective and personalized. The right technology can make all the difference in a business’s sales results.

Predict better inventory needs

Nothing can kill a business faster than not being able to keep up with customer demands due to stocking issues. Inventory management takes up huge portions of many business’ budgets, and management teams are responsible for balancing supply and demand. Thankfully, big data analytics systems are able to help businesses predict inventory needs and manage their space more efficiently.

Inventory forecasting can simplify the process of analyzing past data to predict trends and future needs. GMDH’s Streamline tool offers a simple solution for small to medium-sized businesses to keep track of their inventory needs with automated reports for more accurate estimations. It even sends overstock or out-of-stock alerts so managers can adjust and optimize supply chains as needed.


While small retailers or wholesalers shouldn’t leap headlong into predictive analytics without understanding the advantages and disadvantages, inventory management is a pretty safe bet.

Businesses that invested in predictive inventory management software reported a 22 percent decrease in overall inventory costs, which saved millions of dollars. By anticipating consumer demand with data-based historical reports, inventory managers can be prepared for the future and make better decisions to eliminate waste.

Over to you

The great thing about big data software is it’s not limited to helping just one area of business; nearly every department stands to benefit from it. From collecting valuable customer data to predicting future trends, analytical programs can be the catalyst for positive change throughout your operation.

marketing trends report

Pratik Dholakiya is the co-founder of E2M, a full-service digital marketing agency and PRmention, a digital PR agency. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. Pratik has spoken at NextBigWhat's UnPluggd, IIT-Bombay, SMX Israel, and other major events across Asia. As a passionate marketer, he shares his thoughts and knowledge on publications like Search Engine Land, Entrepreneur Magazine, Fast Company, The Next Web and the Huffington Post to name a few. He has been named one of the top content marketing influencers by Onalytica three years in a row.

Was this post helpful?
Created with Sketch.
Created with Sketch.
Created with Sketch.
Infusionsoft cornerstone spinner
close button
Subscribe to our weekly newsletter!

5 Reasons to Subscribe:

1. Weekly tips to dominate sales and marketing

At our core, we're focused on helping you become a sales and marketing machine. We tap into the genius of the best salesfolks and marketers out there to give you daily tips to grow your leads, make more sales, and keep more customers.

2. Expert small business resources that cost you zero dollars

Want to go deep? We have you covered with free guides, webinars, and tools on a range of topics from marketing automation, CRM, and digital marketing to building sales and marketing strategies from the ground up. All for free. All for you.

3. We're focused 100 percent on small business success

We exist for one reason: helping small businesses succeed. We give you the ideas and insights you need to blow the competition out of the water. We serve business owners who are hungry to put in the hard work to grow their business and own the market.

4. We do the work for you

Running a small business is a 110 percent endeavor. You don't have time to surf Internet for the best small business insights and ideas out there. We'll do that for you with the best original content from our team and from industry experts and small business owners.

5. But wait, there's more!

Small business success means more than just sales and marketing, so we also hit on a range of topics to help your small business thrive, including personal and business growth, customer service, and business management.

6. Righteous GIFs

OK, we said five reasons, but we like to overdeliver...and GIFs. We really like GIFs. You're bound to see some righteous ones.

GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.